Helping Brands Show Up in AI Answers

We help your brand show up in AI-generated answers — the new “search results”.

Buyers don’t search anymore. They ask AI. If you're not in the answer, you're invisible.

We help you become the answer.

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The Shift

We’re living through a paradigm shift — not just in technology, but in how people discover information, make decisions, and form trust.

In the AI era, your brand isn’t discovered through search results. It’s being mentioned in LLM-generated answers — where visibility is earned, not ranked.

SEO doesn’t guarantee AI citations
High-quality content doesn’t mean models will mention you

If you’re not in the sources these models reference, you don’t exist.

AI Optimization

AI Optimization (AIO) is how forward-thinking brands build presence in the answer economy. While others chase algorithms through SEO, AEO, or GEO — we chose AIO because it focuses on what really matters now: being cited, trusted, and surfaced by AI systems.

Strategic citations placed where AI/LLMs looks for answers
Structured content that models can digest and reuse
Authority built across the open web

We don’t write for bots. We make sure the bots write about you.

Why AIO?

SEO was about ranking through relevant content and authoritative links.
AEO (Answer Engine Optimization) focused on winning featured snippets in search.
GEO (Generative Engine Optimization) focuses on generative tools — but it's still mostly about content formatting. However, this term is gaining popularity as an umbrella.

AIO goes deeper.

We treat AI systems (LLMs) as ecosystems — not just outputs. We build your visibility in the sources models learn from — not just in the answers they generate.

AIO is about being part of the knowledge that shapes the answer.

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What We Do Well

We help brands show up in all major large language models (LLMs) including:

ChatGPT
Claude
Perplexity
Gemini
Meta
Grok
AI Overviews
RAG Agents & GPTs
Apple Intelligence

Our Services:

1. LLM Visibility Audit Discover where your brand shows up in AI answers — and where it doesn't.

2. Citation Seeding Get placed in AI-cited sources: listicles, guest posts, review sites, directories.

3. Corpus Optimization Structure your digital content so it can be understood, quoted, and reused by LLMs.

4. Bing & Perplexity Strategy Optimize where LLMs search: Bing’s index and fresh content sources.

5. AI Visibility Tracking We partner with Profound and Athena to monitor citations across major models.

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We help brands show in AI-generated answers — by optimizing where, how, and why models mention them.

Example of AI Visibility

The WD-40 Company was a long-time client of mine — and might be again after seeing this.

While trying to fix my snowblower (the shop had installed the auger backwards), I turned to ChatGPT instead of Google or YouTube. I even included a photo. It recognized the machine was a Cub Cadet and gave me step-by-step instructions — including a tools list.

But here’s the part that matters:

Of all the brands it could have listed for penetrating oil, it mentioned PB Blaster and Liquid Wrench — but not WD-40, the biggest, most iconic name in the space.

That’s what AI visibility looks like — or doesn’t.

If your brand isn’t mentioned in the answer, you’re not even under consideration.

Why WD-40 Wasn't Mentioned

WD-40 may not be cited for a few reasons:

Lack of structured content: If the official site or trusted third parties haven’t published clear, instructional usage guidance in a format that LLMs can parse, it won’t be cited.
LLM training data: Models favor content from forums, repair blogs, and detailed how-to lists — where brands like PB Blaster may be more frequently recommended by DIY users.
Contextual relevance: WD-40 is often seen as a general-use lubricant, while PB Blaster is marketed specifically for rust and seized parts. The model may have learned that distinction.

AI visibility isn’t about brand size. It’s about brand presence in the model’s memory.

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Client Roster

We partner with B2B, B2C, and D2C brands serious about owning their presence in AI.

Whether you sell to businesses, consumers, or creators — if you're solving real problems and building real trust, you're ready for AIO.

We've worked with:

Global brands like Sony, HP Enterprise, and Honeywell
Enterprise SaaS leaders like DocuSign, MongoDB, and Workday
Security and data innovators like CyberArk, H2O.ai, and Hortonworks
Fast-scaling tech startups like Credo AI, Couchbase, and SimpleLegal
D2C and consumer brands like Burton, Bumble Bee, and Brooks Brothers
Experience-driven businesses like Sandals Resorts and Dexcom

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“Ryan is one of the most strategic, data-driven, and collaborative marketing leaders I’ve worked with. He blends creativity with rigor, brings clarity to revenue strategy, and delivers results that speak for themselves. I’d work with him again in a heartbeat.”
Naysa M. - Former VP of Marketing @ Credo AI

Our Availability

We only work with 10 clients at a time to ensure high-touch delivery and competitive separation. If our roster is full, you’ll be added to the waitlist and notified if space opens.

⚠️

Current Client Count: 8 out of 10

We work with a small group of visionary brands who understand the stakes: If you’re not in the answer, you’re not in the game.

We limit our work to 10 active client engagements at a time to ensure:

Depth over volume — go beyond surface-level content and build model trust
Category separation — ensure we’re not optimizing competitors simultaneously
True partnership — you get strategic collaboration, not just emailed deliverables
High-level outcomes — every move is aligned to visibility and long-term impact

It’s about showing up where it matters — and staying there.

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Transparent Pricing

We work through a flat-rate visibility retainer.

Plan	Rate	Term	Notes
Core	$10K /mo	12 months	Full service + visibility tracking
Premium	$25K /mo	12 months	Full service + influencer PR, tool seeding
Partner	$20K /mo	24 months	20% discount on Premium Plan (2 year)
Pilot	$15K /mo	Month-to-month	Limited slots, 6-month max, prepay

Think of us as your AIO department delivering:

LLM Visibility = long-term compound advantage
Citations = the new backlinks

You get strategy + execution + tracking!

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No-penalty exit window: We offer a 90-day opt-out period on all contracts. If we don’t deliver strategic value within three months, you walk away — no lock-in, no heartburn.

You’re not paying us to write content and build links. You’re paying us to make sure your brand shows up when your buyers ask AI what to buy.

About the Founder

Ryan Adami is a performance marketing strategist and AI visibility expert with 27+ years of experience driving growth for global brands, tech startups, and category creators.

He’s led digital marketing at companies like DocuSign, MongoDB, HP Enterprise, and Workday, and consulted across B2B, B2B2C, B2C, D2C markets. Most recently, he led AI visibility for Credo AI, Configure Inc, and Wowza Media Systems — by aligning content to LLM-friendly formats and using citation research and placements.

At nonBot AI, Ryan blends deep demand gen expertise with a forward-facing obsession: “The brands that win tomorrow are the ones LLMs cite today.” - Ryan D. Adami

AI Optimization & Visibility Consultancy